October 21, 2022 // Gamification

Why gamification?

The best ideas come to you when you yourself have a need for something. When you lack that thing that would solve a problem or just make something it a little easier. Or maybe turn something rather boring into something rather fun.

Those of us who like to compete also, often, like to win, but it is actually the competition itself that is the fun. And a very large part of competing is measuring things; how fast someone ran, how many hot dogs they ate, or how many tasks they solved.

The Who and the Why

And that's where GameNudge comes from. Not exactly from hot dogs, but from the love of competing and feeling how it spurs one to do both more and better. It started with a question about "Who checks in the most code in a week" and ended up trying to give everyone a level to be able to see who had just checked in the most code. When we didn't find a good tool to do it, it was a natural for us as developers to ask the question "How would you do such a thing?" And then it was on.

We quickly realized that if you can measure checked-in code, you can measure who found the most bugs, who made the most calls to customers, who sold the most, which customer interacted with our services, who... anything.

But measuring is not everything. Almost anyone can do that. The fun begins when you can create your own games together, set your own rules and levels. And see how the team is working forward, see which of your customers engage with you the most. When you can follow competitions actively or passively across several different platforms and easily show how things are going, in real time. That's why GameNudge was created.